MODA Watches
MODA Watches · insurance appraisals

Your watch appraisal for insurance, done right.

A watch appraisal for insurance, issued by MODA Watches as a signed certificate you can hand straight to your insurer. We prepare the full valuation document so your collection is covered at what it is worth today.

$50 flat per watch. Handled entirely remotely, with your signed certificate delivered within hours and valid for 2 years.

In short

What is a watch insurance appraisal?

A watch insurance appraisal is a signed certificate stating your watch's full retail replacement value, which you give your insurer to schedule the piece on your policy. MODA Watches prepares it remotely for $50 per watch, delivers it as a signed PDF within hours, and it stays valid for two years.

MODA Watches provides the appraisal and does not sell insurance. Send the PDF to your insurance agent and they can schedule the watch.

What should a watch appraisal cost?
01How the appraisal works

Four steps to a signed certificate.

  1. 01

    Fill out your watch details

    Brand, model, reference, serial. Fill in what you know and we handle the rest.

  2. 02

    Complete checkout

    Secure $50 payment through Square. A flat fee, charged per watch.

  3. 03

    We build your certificate

    We research the current market value and prepare the full appraisal document, typically within hours.

  4. 04

    PDF in your inbox

    Your signed certificate arrives by email. Hand it straight to your insurance agent.

Sample certificate
MODA Watchesmodawatches.com
Appraisal No.
MODA-APR-2026-2F887621
02 JUN 2026
Prepared for insurance purposes · retail replacement value
Client information
Client nameJohn D. Smith
Emailjohn@email.com
Watch description
BrandRolex
Reference126610LN
Serial number2F887621
MovementAutomatic
Valuation
Retail replacement value
$16,500
Valid through
02 JUN 2028
Graham ModaMODA Watches
Date of issue
02 JUN 2026
Valid 2 years from issue
Sample certificate. For illustration only.

Appraisals are reviewed and signed by Graham Moda, General Sales Manager.

02For your insurer

What insurers look for in a watch appraisal.

Every insurer sets its own rules, so ask your insurance agent what they need before you order one. Some watch policies start from a receipt, the serial number and photos, and only ask for an appraisal once the watch passes a set value or the receipt is old or missing. When they do ask for one, they usually want:

  • 01The retail replacement value, meaning what it would cost to buy the same watch from a dealer today
  • 02A full description of the watch, including the brand, model, reference number and serial number
  • 03The date the appraisal was written and who prepared it

Our certificate states the replacement value and describes the watch in full: the case, dial, bracelet, its condition and whether the box and papers come with it. It also carries a certificate number, the date of issue and a signature. Watch prices move, so if your last appraisal is more than two years old, or your receipt is from years ago, the amount on your policy may not cover what the watch costs to replace today.

Insurance value is not resale value

The replacement value on an insurance appraisal is what a dealer would charge you for the same watch today. Resale value is what a dealer would pay you for it, and that number is lower. Most watch policies are written on the replacement number, so that's the one on our certificate. If you're thinking about selling the watch instead, get an offer on our sell page.

If you want the serial checked before you insure the watch, our serial check runs it through the brand's own records and sends back the factory record and whether the watch has been reported stolen.

03Request form

Tell us about your watch.

Fill out your watch details below, then we will take you to checkout. Most appraisals are delivered within hours. Submissions after 5PM CT go out the next business day.

Appraisal request
Your information
Watch details
Movement type
What does it come with?
Condition
Additional notes optional

You will be taken to a secure Square checkout after this step.

We use these details only for your appraisal, its certificate and the $50 payment, and if you add a phone number we only text or call about this appraisal. We never sell your information. What we collect and your rights.

Flat fee · per watch
$50

No hidden fees. Submit as many watches as you need.

Questions?

Text us at (605) 521-2821 or email watches@modaclubs.com and we will get back to you fast.

Not sure on some details?

Fill in what you know. Here is where to find your serial by brand:

Engraved between the lugs at 6 o'clock, or on the rehaut (the metal ring under the crystal).
Engraved on the back of the watch.
Engraved on the movement inside the watch. Check your warranty card or papers if you have them.
Engraved on the back lug of the watch.
Engraved on the back of the watch.
04Common questions

Watch appraisal questions, answered.

Most appraisers charge $150 to $500 because the process is manual, in-person, and slow. Ours is remote, backed by nearly a decade of active market experience. The certificate is just as complete, without the overhead or the markup.
We can't speak for every insurer, because each one sets its own rules and some don't ask for an appraisal until a watch passes a certain value. Our certificate states the retail replacement value, describes the watch in full, and carries a unique certificate number, the date of issue, a signature and a disclaimer clause. If your insurer has specific requirements, reach out before purchasing and we will confirm it will work.
It depends on your insurer and what the watch is worth. Some policies start from a receipt, but if you don't have one, or the watch is worth more now than when you bought it, a current appraisal gives your insurer a replacement figure that matches what the watch costs today.
Yes. You fill out the form online with your watch details, and we prepare the certificate from that information and current market data. You don't have to send us the watch. It never leaves your wrist.
We have been active in the watch market for nearly a decade, buying, selling, and tracking values every single day. We pull current secondary market data, authorized dealer pricing, and auction comparables to arrive at your watch's full retail replacement value.
Fill in what you know and note it in the additional info field. The sidebar on the form shows where to find the serial for each brand, and our guides for Rolex, Audemars Piguet, Patek Philippe and Cartier go into more detail.
Two years from the date of issue. Watch values fluctuate, especially on brands like Rolex and Audemars Piguet, so it is worth refreshing every couple of years to make sure your coverage keeps pace.
Any luxury or collectible watch: Rolex, Audemars Piguet, Patek Philippe, Richard Mille, Cartier, Omega, IWC, Panerai, TAG Heuer, Breitling, Hublot, Tudor, and more. If you are unsure, text us before you pay.

You are all set, there.

Your watch details have been submitted. Your appraisal certificate will be in your inbox within hours. Submissions after 5PM CT go out the next business day.

We will send it to your email.

What happens next
  • 01We review your watch details and look up current market data for your specific reference.
  • 02We prepare your certificate with the retail replacement value and all required documentation.
  • 03Your signed appraisal PDF lands in your inbox, ready to hand to your insurer.
Questions?

Text us at (605) 521-2821 or email watches@modaclubs.com